Cravatta Squalo
Project made for Prof. Ciammaichella laboratory @ IUAV University - the brief: to design an exhibition and a setting for a specific university hall, about a topic we were free to choose.
The brief requested also an "exhibition-brand image" and the signage, as well as lighting and modeling.
We chose to take as a subject the Futurist fashion design, setting up an exhibition in which many different stimulus were given (such as lighting, video, sound, paper and dresses, with an highlight on 3-dimensional views), and we created a very strong 'brand' image for the exhibition.
Cravatta Squalo (Shark-Tie), the chosen title for the exhibit, comes from a Futurist fashion book we found, in which there was a very strange and big tie, with a shape which remembered us a shark fin. Tie relates to fashion, and shark to the futurist taste for violence.
We realized a book to explain the exhibition (it was supposed to be something like a workbook); it was trapezium shaped - with very sharp angles and aluminium applications inside. We used a big bold typography for titles and quotations, as well as strong and 'electric' colors. The two covers were entirely coated with aluminium.
Realized in collaboration with Giuseppina Grieco.
more images to come
The aluminium front cover, and the logo, applied by hand with coloured and cut-out stickers
The front page inside with a Futurist quotation and one sticked aluminium tie
