The water machine
University project about pseudo-event (fictionalisation), during the laboratory with Prof. Wolfang Scheppe. I made a research focusing on italian mineral water bottles labels. Italy has several hundreds of water brands; the most part of them is stored in this website, from which I selected and analysed 59 brands/labels. The aim was to show how they use stereotype and how they affect our perception of the brand and of the water itself.
I located recurring image elements used in the labels and stored all them in a table. I then realized some infographics showing the results.
all single labels linked to the elements used
colour by element
